SalesPlay

Description

MarketsandMarkets™ SalesPlay is an AI-powered Revenue Intelligence Co-Pilot built to reflect how modern revenue teams operate. It continuously tracks meaningful business changes across target accounts, clients, and extended ecosystems to surface early-stage opportunities before traditional intent signals emerge. By connecting intelligence directly to action, SalesPlay enables teams to build pipeline more predictably, engage the right stakeholders, and win deals with greater consistency. Features: Account Plan Living Account Plan Financial History & Revenue Trends Strategic Updates & Key Developments Competitive Benchmarking Find Opportunities Opportunity-to-Conversation Mapping Latent Use Case Discovery Expansion & Whitespace Identification Revenue Risk & Deal Slippage Detection Opportunity Battle Cards Opportunity-Specific Pitch Decks Find Contacts Opportunity-Based Contact Recommendations Decision-Maker & Buying Group Identification Buying Role & Influence Mapping Contact-Level Battle Cards Personalized Conversation Starters Contact-Specific Value Relevance Auto Nurture Hyper-personalized Email Campaigns at Scale Context-Aware Email Generation Signal-Driven Message Adjustment Automated Follow-Ups & Deal Momentum Deal Support Opportunity-Specific Pitch Decks Value Prompters for Sales Conversations Product-to-Business Outcome Mapping Next-Step Recommendations Deal Risk & Gap Identification Meeting Prep One-Page Meeting Briefs Opportunity-Aware Meeting Context Conversation Opening Guidance Deal-Focused Agenda Suggestions Attendee Background & Motivation Insights Post-Meeting Action Recommendations Expansion & Growth Upsell & Cross-Sell Signal Detection Context-Driven Expansion Plays Signals & Alerts Real-Time Account Change Alerts Deal-Impact Action Nudges AI Assistant On-Demand Account Intelligence Opportunity Explanation & Guidance