Free Tool for Indie Hackers & Founders
Calculate your SaaS revenue potential. Input your pricing strategy, target users, and growth assumptions to see detailed projections.
One of the biggest questions every indie hacker and SaaS founder faces is "How much can I actually make?" Revenue projections are essential for making informed pricing decisions, whether you're choosing between a one-time payment, monthly subscription, or hybrid model. Without clear numbers, founders often underprice their products or pick a pricing model that doesn't match their business.
This free SaaS revenue calculator helps you model different pricing strategies and see exactly how your revenue could grow over 12 months. Enter your price, target users, and growth assumptions to get instant projections including MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), lifetime value, and revenue milestones. Compare all three models side by side to find the best fit.
Whether you're building a developer tool, a productivity app, or a niche SaaS platform, understanding your revenue potential early helps you set realistic goals and make smarter decisions about where to invest your time and resources.
Choose how you plan to charge your customers.
Choose one-time payment, subscription, or hybrid pricing to match your SaaS business.
Input your price, target users, growth rate, and churn to model your specific scenario.
See 12-month revenue charts, MRR/ARR calculations, milestones, and model comparisons.
Each pricing model has different strengths. Understanding the trade-offs helps you pick the right revenue strategy for your product and audience.
Simple to sell, no billing complexity. Users pay once for lifetime access. Best for tools, templates, and plugins. Revenue is front-loaded — you need steady new users to sustain growth.
Predictable recurring revenue that compounds over time. Higher lifetime value per customer. Requires managing churn and delivering ongoing value. The standard model for most SaaS platforms.
Combines a one-time base price with optional recurring add-ons. Captures upfront revenue while building a recurring stream. More complex to manage but offers diversified revenue. Used by IdeaKiln.
The calculator produces several key metrics. Here's what they mean and how to use them to make better pricing decisions.
Your predictable monthly income from active subscribers. Track MRR growth month-over-month to gauge business health.
MRR multiplied by 12. Useful for annual planning, setting yearly goals, and communicating your revenue run rate.
How much revenue the average customer generates over their entire relationship with your product. Higher LTV means more room for acquisition costs.
How many users you need to hit $10k, $50k, or $100k in revenue. Gives you concrete user acquisition targets to work toward.
Here are three common scenarios indie hackers and founders encounter. Try plugging these numbers into the calculator to see the full projections.
A developer tool priced at $49 one-time, targeting 1,000 users in Year 1 with 10% monthly growth. Projected Year 1 revenue: ~$49,000. Simple to implement, no recurring billing needed.
A SaaS platform charging $10/month, starting with 50 users, 15% monthly growth, and 5% churn. By Month 12, MRR reaches ~$2,450 ($29,400 ARR). Total Year 1 revenue: ~$18,600 with compounding growth.
A $49 one-time base price with a $10/year optional add-on (30% uptake), targeting 1,000 users with 10% growth. Combines ~$49,000 in one-time revenue with recurring add-on income for a diversified revenue stream.
Submit your idea to IdeaKiln and get visibility, feedback, and support from a community of builders and indie hackers.